General Motors Marketing Strategy free essay sample

General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States, Brazil, Europe, and China with its Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target middle-class buyers in New Zealand and Australia with its Holden brand. MARKETING MIX Product: General Motors has many popular vehicle brands around the globe including Buick in China, Saab in Sweden, and Chevrolet in the US. General Motors also carries other brands as part of its portfolio, like Opel, the main GM brand name in Europe except in the UK, Hummer, Isuzu, and Holden in Australia and New Zealand. Price: General Motors provides a wide range of vehicles all over the world priced from $10,000 to 0,000 and higher. We will write a custom essay sample on General Motors Marketing Strategy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These prices range from middle to luxury class vehicles. General Motors has executed competitive strategy, particularly in the United States, that combines an emphasis on competitively priced vehicles. They hope to build a standard of exceptional products and brands and build long-term investment value for their products, while supporting improved pricing per transaction. Place: General Motors distribution strength in rural areas, which is a significant competitive advantage, will be largely preserved. General Motors does business in 157 countries. General Motors is has been divided into business segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO), GM South America (GMSA), and GM Financial. Promotion: General Motors uses many ways to promote its products. They use auto shows, standard commercials, online commercials, social media, professional auto racing, GM Magazine, their â€Å"Employee Discount for Everyoneâ€Å", and their extended warranties.

Free Essays on Technology And Cars

In a world that is always changing, the vehicle is changing right along with it. Advances like four-wheel drive, safety, and personal amenities have gone from nothing to everything. These technological advances have not just happened overnight. It took many years of trial and error to figure out exactly what the customer wants. Four-wheel drive was probably the first major advance in vehicles. Before where vehicles would bog down and could only be pulled out, when stuck, now could be locked into four-wheel drive and possibly eased out of the situation without being pulled. The first vehicle that used four-wheel drive had locking hubs. Locking hubs had to be manually turned on, this involved the driver having to get out and turn the hubs to the locked position on the front two wheels. With technological advances this chore is now automatic in most cases. Some vehicles still have the manual hubs. It is as easy as pushing a button in today’s four-wheel drives to get the performance that was once a sometimes difficult task. One of the most important aspects of a vehicle today is the safety features. Seatbelts, airbags, reinforced frames, safety glass, and automatic gasoline shutoff valves are just a few of the many features that technology has brought to the vehicle. All of these features are key elements to the overall safety of the vehicle. One of these features that I find the most interesting is the automatic gasoline shut off valve. In the case of a accident, if the vehicle is damaged enough the gas will be shut off from the engine. This feature prevents gas from continuing to pump into the engine and in most cases prevents gas from leaking onto the ground. The combination of keeping extra gas out can prevent an explosion. The first vehicle consisted of a, somewhat, seat, steering wheel, and four tires. This was the only way you could get the vehicle and in only one color. Today advances in technology have made... Free Essays on Technology And Cars Free Essays on Technology And Cars In a world that is always changing, the vehicle is changing right along with it. Advances like four-wheel drive, safety, and personal amenities have gone from nothing to everything. These technological advances have not just happened overnight. It took many years of trial and error to figure out exactly what the customer wants. Four-wheel drive was probably the first major advance in vehicles. Before where vehicles would bog down and could only be pulled out, when stuck, now could be locked into four-wheel drive and possibly eased out of the situation without being pulled. The first vehicle that used four-wheel drive had locking hubs. Locking hubs had to be manually turned on, this involved the driver having to get out and turn the hubs to the locked position on the front two wheels. With technological advances this chore is now automatic in most cases. Some vehicles still have the manual hubs. It is as easy as pushing a button in today’s four-wheel drives to get the performance that was once a sometimes difficult task. One of the most important aspects of a vehicle today is the safety features. Seatbelts, airbags, reinforced frames, safety glass, and automatic gasoline shutoff valves are just a few of the many features that technology has brought to the vehicle. All of these features are key elements to the overall safety of the vehicle. One of these features that I find the most interesting is the automatic gasoline shut off valve. In the case of a accident, if the vehicle is damaged enough the gas will be shut off from the engine. This feature prevents gas from continuing to pump into the engine and in most cases prevents gas from leaking onto the ground. The combination of keeping extra gas out can prevent an explosion. The first vehicle consisted of a, somewhat, seat, steering wheel, and four tires. This was the only way you could get the vehicle and in only one color. Today advances in technology have made...